Collaborative Consumption On Mobile Applications: A Study Of Multi-sided Digital Platform GoCatch

This paper examines the role of IT in developing collaborative consumption. We present a study of the multi-sided platform goCatch, which is widely recognized as a mobile application and digital disruptor in the Australian transport industry. From our investigation, we find that goCatch uses IT to create situational-based and object-based opportunities to enable collaborative consumption and in turn digital disruption to the incumbent industry. We also highlight the factors to consider in developing a mobile application to connect with customers, and serve as a viable competitive option for responding to competition. Such research is necessary in order to better understand how service providers extract business value from digital technologies to formulate new breakthrough strategies, design compelling new products and services, and transform management processes. Ongoing work will reveal how m-commerce service providers can extract business value from a collaborative consumption model.